Old Spice turns to Humor to Draw Young Men

Remember what your dad used to smell like when you were growing up? That manly smell you buried your nose in when he gave you a hug. The smell of Old Spice.

Well, call me old fashioned, but I still use Old Spice.

Always have, always will.

Every Christmas, at least one family member tries to convert me to some new brand of aftershave, but there’s no contest.

Now, to my horror, Procter & Gamble are trying to freshen and update the image of the Old Spice line of products to appeal to younger men.

According to reports, a television, print and online campaign with the theme “Experience is everything” will take a cheeky look at modern masculinity as it seeks to extol the virtues of Old Spice as a brand family as well as to stimulate sales of specific products like deodorants, body washes and fragrances.

For example, a Web site (experienceoldspice.com) will provide advice on topics like “Animals you can ride and how to ride them,” “Easy ways to avoid getting picked in a lineup” and “How to talk your way across an African border sans passport.”

Print ads will offer wry captions for photographs of subjects like a shepherd (“This man loves sheep”), a woman eating an ice cream cone and a foot-long frankfurter. And commercials will feature a puckish spokesman, the actor Bruce Campbell of the droll “Evil Dead” movies, sending up the concept of taking advice from your elders.

I think you shouldn’t fix it if it ain’t broken…

Source: Cherryflava