Soccer moms take over the gaming scene
Step aside spotty teenagers. Soccer moms and grannies are taking over in the gaming scene!
The soccer mom demographic has been experiencing such a huge growth that big players in the industry are taking notice—and adjusting their business plans accordingly. In fact, the majority of casual gamers—60 percent—are women, mostly over 35.
What’s the appeal of these games for women—many of which are busy moms, most with full-time jobs? Mainly, it’s the ease-of-use: Casual games also don’t require hours of commitment, so it’s easy to feel satisfied by just short bursts of gameplay. Also, casual games can also be relaxing, supplanting television as a wind-down evening activity.
In the meantime, Nintendo also has its eye trained on an older generation. In June, the company rolled out its Touch Generation sub-brand in the United States — and it’s aimed squarely at 40 and 50 year-olds. The Nintendo DS handheld system allows the old fogies to play anywhere with an easy-to-use touch screen and pen.
Read more
The soccer mom demographic has been experiencing such a huge growth that big players in the industry are taking notice—and adjusting their business plans accordingly. In fact, the majority of casual gamers—60 percent—are women, mostly over 35.
What’s the appeal of these games for women—many of which are busy moms, most with full-time jobs? Mainly, it’s the ease-of-use: Casual games also don’t require hours of commitment, so it’s easy to feel satisfied by just short bursts of gameplay. Also, casual games can also be relaxing, supplanting television as a wind-down evening activity.
In the meantime, Nintendo also has its eye trained on an older generation. In June, the company rolled out its Touch Generation sub-brand in the United States — and it’s aimed squarely at 40 and 50 year-olds. The Nintendo DS handheld system allows the old fogies to play anywhere with an easy-to-use touch screen and pen.
Read more
posted by Postcards From The Ledge at
5:55 AM
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